Redesigning registration
Role: Senior product designer rethinking registration for
Material Bank, a free sampling service for industry professionals.
Timeline: October 2023 - Feb 2024
Surfaces: Desktop, Mobile
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Redesigning registration
Role: Senior product designer rethinking registration for
Material Bank, a free sampling service for industry professionals.
Timeline: October 2023 - Feb 2024
Surfaces: Desktop, Mobile
1. Every member needs to be approve by our vetting team.
2. 3 core users with different registration requirements.
3. We are required to ask questions for lead generation.
With 19 questions to fill out 20% of users complete registration.
20% of qualified uesrs order a free sample.
The average registration completion rate is 36.4% source.
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We were not aligned with stakeholders in the design solution. We brought in the co-founder, PMs, and experts at the company to help align on the problem and brainstorm solutions.
How might we ensure the maximum number of qualified visitors convert to registrants?
1. Personalized experience based on a series of questions at registration
2. Vetting the users at check out
3. Targeted questions based on role selection
Greatly reduced the number of questions and focused on asking the right questions to the right people.
Spotify, Monday, Mixpanel, Asana, Canva, Hubspot, Notion, Netflix, Tradecoffee, Lemonade, Rover, Better Mortage, Doulingo and more!
Finding: 10 to 15+ questions, asking one to two question at a time
Reduced registration time, reduce drop-off, and rejection rates in vetting process. We will launch this month and monitor the metrics.
Conclusion: 4.3 / 5 Most users felt comfortable with the number of steps, due to the ease of each step.
We wanted to highlight that material bank is a free service and be clear with the value props
For best experience view in full screen.
1. Align with PM / CEO in the direction early by looping them into brainstorm session.
2. Initial test show 13% increase in first order.
