Redesigning the Facebook Browser

Role: Product Designer leading the redesign and execution of the Facebook browser to focus on helping them with consideration during the purchase cycle.
Timeline: 9 Months (Oct 2020 - June 2021) 
Surfaces: Android, iOS

Old Facebook browser

This was the current experience. It was last updated over two years ago. 
The web viewer experience was outdated and sub-optimal based on research.

Facebook Problem
Apple is increasing their privacy restrictions. How might we mitigate drop off and keep people in the Facebook ecosystem in order to improve Ads? 

Business Problem
A significant number of transactions will continue to happen through the browser, so strategies that enable onsite/offsite integration will be key for businesses to succeed.

People Problem
The facebook browser is unfamiliar and ineffective in providing guidance for people during the consideration phase of the purchase cycle.

New end-to-end flow

Web Viewer Scrolling Animation

Navigational header & magic footer are minimized on scroll.
This helps people feel immersed in the web content which they are viewing.

Iterating through More Info

Continued investment from good results!
Low discovery of more info lead to bringing information out of the More Info surface

Framework for different states