Redesigning the Facebook Browser

Role: Product Designer leading the redesign and execution of the Facebook browser to focus on helping them with consideration during the purchase cycle.
Timeline: 9 Months (Oct 2020 - June 2021) 
Surfaces: Android, iOS

Old Facebook browser

Facebook Problem
Apple is increasing their privacy restrictions. How might we mitigate drop off and keep people in the Facebook ecosystem in order to improve Ads? 

Business Problem
A significant number of transactions will continue to happen through the browser, so strategies that enable onsite/offsite integration will be key for businesses to succeed.

People Problem
The facebook browser is unfamiliar and ineffective in providing guidance for people during the consideration phase of the purchase cycle.

New end-to-end flow

Web Viewer Scrolling Animation

User Feedback

Iterating through More Info